A、營(yíng)銷者對(duì)整體市場(chǎng)進(jìn)行細(xì)分,選定目標(biāo)市場(chǎng),針對(duì)某特定需求開(kāi)發(fā)與之相適應(yīng)的營(yíng)銷組合,滿足其需求的過(guò)程
B、營(yíng)銷者選定目標(biāo)市場(chǎng),并對(duì)其進(jìn)行細(xì)分的過(guò)程
C、營(yíng)銷者對(duì)整體市場(chǎng)進(jìn)行細(xì)分,并針對(duì)每個(gè)細(xì)分市場(chǎng)開(kāi)發(fā)出相應(yīng)的營(yíng)銷組合,滿足其需求的過(guò)程
D、營(yíng)銷者負(fù)責(zé)整合市場(chǎng),并對(duì)其進(jìn)行管理