制定網(wǎng)絡(luò)營(yíng)銷策略應(yīng)考慮的因素有:產(chǎn)品性質(zhì),網(wǎng)絡(luò)特性,整體營(yíng)銷,創(chuàng)意營(yíng)銷和網(wǎng)上推廣技巧.