(1)整體營(yíng)銷(xiāo)硬件形象;軟件形象;細(xì)分客戶(hù)市場(chǎng);產(chǎn)品和服務(wù)創(chuàng)新;促銷(xiāo)計(jì)劃 (2)個(gè)體營(yíng)銷(xiāo)也稱(chēng)為關(guān)系營(yíng)銷(xiāo)關(guān)鍵人物:客戶(hù)經(jīng)理