問(wèn)答題
【簡(jiǎn)答題】簡(jiǎn)述“價(jià)值鏈”理論對(duì)國(guó)際經(jīng)營(yíng)戰(zhàn)略的啟示
答案:
通過(guò)“價(jià)值鏈”分析來(lái)剖析企業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì),從而確定正確的經(jīng)營(yíng)戰(zhàn)略。企業(yè)跨國(guó)經(jīng)營(yíng)戰(zhàn)略的安排問(wèn)題實(shí)質(zhì)上是戰(zhàn)略環(huán)節(jié)的控制問(wèn)題。