A.實(shí)際感受分?jǐn)?shù)-預(yù)期分?jǐn)?shù) B.預(yù)期分?jǐn)?shù)-實(shí)際感受分?jǐn)?shù) C.過程質(zhì)量分?jǐn)?shù)-結(jié)果質(zhì)量分?jǐn)?shù) D.結(jié)果質(zhì)量分?jǐn)?shù)-過程質(zhì)量分?jǐn)?shù)
A.旅游者對(duì)旅行社的設(shè)施是否滿意 B.旅游者對(duì)旅行社的服務(wù)是否滿意 C.旅游者對(duì)旅行社的過程質(zhì)量是否滿意 D.旅游者對(duì)旅行社的結(jié)果質(zhì)量是否滿意
A.當(dāng)旅游者的感知質(zhì)量大于或等于其預(yù)期質(zhì)量時(shí),旅游者就會(huì)認(rèn)為旅行社產(chǎn)品質(zhì)量優(yōu)秀 B.當(dāng)旅游者對(duì)旅行社產(chǎn)品的感知質(zhì)量低于預(yù)期質(zhì)量時(shí),旅游者就會(huì)認(rèn)為旅行社產(chǎn)品質(zhì)量低劣 C.過程質(zhì)量高于結(jié)果質(zhì)量時(shí),旅游者就會(huì)對(duì)旅行社產(chǎn)品的質(zhì)量感到滿意 D.過程質(zhì)量與結(jié)果質(zhì)量對(duì)于旅行社的服務(wù)質(zhì)量均十分重要