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判斷題

Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.

Legal protection on a brand comes into force only after registration.

參考答案：正確

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1.判斷題 Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
The trademark symbols TM and ? can be exchanged in a brand.

參考答案：錯誤

2.判斷題 Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
A trademark may be regarded as a protection for a brand name.

參考答案：正確

3.判斷題 Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
According to the writer, it is not necessary for a company to register a trademark,

參考答案：錯誤

4.單項選擇題 Accounting is More Than Numbers
Accounting could date back to about 7,000 years ago. People of that time relied on old accounting methods to
record the growth of crops and herds. Accounting has greatly developed with the growth of joints tock companies .
When you think of accounting， you may find pages of tables and numbers. That image doesn’t usually give you too much excitement. When you have your ownbusiness， though， those numbers come to
mean the world to you because they give you the record of how much money you’ve earned or lost.
Actually， accounting is not simply about strange dollar amounts or boring numbers； they’re your sales figures， your costs， and your profits. In other words， accounting is alanguage of business.
Once you know how to work with those numbers， how to read those numbers and how to read the story they
tell， you will be able to manage your business toward greater success.
According to the writer，accounting is（）.

A. a language of business
B. your sales figures, your costs, and your profits
C. Both A and B

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5.單項選擇題 Accounting is More Than Numbers
Accounting could date back to about 7,000 years ago. People of that time relied on old accounting methods to
record the growth of crops and herds. Accounting has greatly developed with the growth of joints tock companies .
When you think of accounting， you may find pages of tables and numbers. That image doesn’t usually give you too much excitement. When you have your ownbusiness， though， those numbers come to
mean the world to you because they give you the record of how much money you’ve earned or lost.
Actually， accounting is not simply about strange dollar amounts or boring numbers； they’re your sales figures， your costs， and your profits. In other words， accounting is alanguage of business.
Once you know how to work with those numbers， how to read those numbers and how to read the story they
tell， you will be able to manage your business toward greater success.
Accounting is very important in your business because it shows（）.

A. how much money you’ve earned or lost
B. pages full of tables and numbers
C. strange dollar amounts or boring numbers

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